Etiquette
Like any specialized community, social media has its own set of rules and accepted standards. If you want to truly develop meaningful relationships with your users, you’ll have to learn and follow these standardsand sometimes, know when to break them.
- Portray your company honestly and without deception. Customers will find out eventually.
- Don’t make advertising the sole purpose of your social media presence. People will lose interest.
- Don’t mix your professional and personal social media accounts.
- Don’t boost your numbers with mass follows, retweets, and other techniques that don’t engage customers. Your time can be better spent on the customers who truly care about your business.
- Keep your content updated. Out-of-date content looks lazy and unprofessional.
- Interact. Gaining attention is a reciprocal process.
- Make friends by helping to promote others before yourself. This can come in handy in the future.
- Make sure that your online network reflects well on your business.
- Spell-check your work.
- Don’t post information that you don’t want getting out. This should seem like an obvious rule, but it’s also one of the most important.