Revolutions happen all the time, whether it’s Facebook taking over your social life or the protests that swept through Egypt. However, in this modern day with all of our technology, revolutions happen differently than they used to. What once took time to build as it spread by word of mouth and newspaper columns now takes place in a fraction of the time over the Internet. But we’ve had the Internet forever, so what changed? Two things; the familiarity of this generation with the Internet, and the massive embrace of the smart phone.
Smart phones and other mobile, Internet capable devices have taken quick communication and cut the time down to mere seconds. The ability to bring all of the capabilities of a computer in your hip pocket with you wherever you go, when combined with the instant transmission of social networking, has made it so that revolutions can happen almost at the drop of a hat in countries where the pace of technology can keep up with the outrage of the people. And these days that is a lot more countries than someone might think.You thought this was good? Brace yourself: Why all brand owners, and not just Facebook, should be concerned about growing access of internet by mobile.