Archive for August 2011

Using Social Media for Mass Communication

Saturday, August 27th, 2011

There are few ways more powerful than social media for sending out mass communication. For businesses, social media has quickly become one of the more powerful advertising tools in their arsenal for this reason. In addition to getting a widespread message out quickly, social media also allows the chance that the message can be spread to others outside of the immediate list of friends or followers.

Businesses are not the only ones that can benefit from social media. Many users now use social media as one of the top ways to stay in touch with family (more…)

Innovative Social Media and the Marketing Mix

Sunday, August 14th, 2011

Most people have heard of social media sites and use them often. But the fact that social media can be excellent marketing tools has not been fully realized by many business owners. Tapping into this relatively new outlet can have significant benefits.

Social media can be used to advertise your business. Posting often lets people know who you are, what you do and how your business can help them. If you think you don’t have enough to say (more…)