Tips for Marketing with Social Media
Larger companies have the funds to back extensive marketing campaigns, but smaller companies are also seeing positive results from social media marketing. The sheer number of users makes it worthwhile to get your name out thereFacebook recently registered user number 500 million. As simple an act as registering a Facebook page for your business and stocking it with attractive and relevant information can work wonders. You can also create ads that run on the pages of users in your vicinity.Twitter represents an opportunity to both get to know your customers and to spread more information about your business. By following “trends” (posts containing keywords that you’ve defined), you can find what people are looking for in your respective industry. After you feel more comfortable with the mechanics of the site, you can start “tweeting” about your own company, and urging your clients (and prospective clients) to do the same.When operating in a social media environment, personality becomes more important than ever. After all, the goal is for your customers to want to seek you out in person, right? Charlene Li (author of Groundswell: Winning in a World Transformed by Social Technologies) urges companies to remember this online, and to not only find their own voice but to listen to customers’ reactions as well. She also reminds us that social media campaigns are slow going in the beginning, and that it’s easiest to target people or groups who are already interested in your product. You can find these sorts of people by searching for related online groups.One site which excels at letting interested individuals connect in a professional environment is LinkedIn. Make sure to set up a name for your business, or your name if you prefer. You can explain online why people should hire you, and even get recommendations from people who you’ve worked for in the past.