Flying Seeds

Think about David Fincher’s reasoning for titling his Facebook founder biopic the way he did. Why not The Accidental Billionaires, after the book on which it was based? Or, why not simply Zuckerbergit’s catchy enough. Instead, the title immediately lets us know what is at the heart of the storythe connections that Mark Zuckerberg makes (and breaks) to get to the top of the web. These include the Winklevoss twins who supposedly came up with the first idea for Facebook, Eduardo Saverin who helped finance the project, and Sean Parker, who helped advise Zuckerberg and was president of Facebook, Inc. before being arrested for cocaine possession.Zuckerberg and co-founder Dustin Moskovitz have publicly stated that the movie is mostly fictional. In a way, that makes it an even better representation of the social media age. Everything is about how we present ourselves to other people, and how Facebook, Twitter, Digg, and other social media websites help us do that. Is the advent of more detail online (for example, geo-location sites like Foursquare which track users’ movements) bringing us closer to reality online, or simply making it more difficult to tell? (more…)

Larger companies have the funds to back extensive marketing campaigns, but smaller companies are also seeing positive results from social media marketing. The sheer number of users makes it worthwhile to get your name out thereFacebook recently registered user number 500 million. As simple an act as registering a Facebook page for your business and stocking it with attractive and relevant information can work wonders. You can also create ads that run on the pages of users in your vicinity.Twitter represents an opportunity to both get to know your customers and to spread more information about your business. By following “trends” (posts containing keywords that you’ve defined), you can find what people are looking for in your respective industry. After you feel more comfortable with the mechanics of the site, you can start “tweeting” about your own company, and urging your clients (and prospective clients) to do the same. (more…)