Innovative Ways to Use Social Media to Score Deals

May 27th, 2011 · 12:00 am

Saving money online is nothing new but since social media got in the mix there are more ways than ever to collect cash on the web. Here are a few of the more innovative ways to use social media to save you green…
Tweet for deals: Oftentimes companies like to see who Tweets about their brand so try the tactic of talking to them. Tweet a company to ask if they have any deals or specials or ask outright for coupons or Continue reading…

The Role of Social Media in Changing Societies

September 11th, 2011 · 12:00 am

In the past decade or so, social media has changed how people share ideas and information. Even the use of e-mail has had a dynamic effect on how we communicate. Now we can use these applications to keep family members and friends up to date on what we are up to, where we go, and yes even what we eat.

With sites available like Facebook and MySpace, profiles become their own form of social expression. From posing music to your profile picture, it Continue reading…

Using Social Media for Mass Communication

August 27th, 2011 · 12:00 am

There are few ways more powerful than social media for sending out mass communication. For businesses, social media has quickly become one of the more powerful advertising tools in their arsenal for this reason. In addition to getting a widespread message out quickly, social media also allows the chance that the message can be spread to others outside of the immediate list of friends or followers.

Businesses are not the only ones that can benefit from social media. Many users now use social media as one of the top ways to stay in touch with family Continue reading…

Innovative Social Media and the Marketing Mix

August 14th, 2011 · 12:00 am

Most people have heard of social media sites and use them often. But the fact that social media can be excellent marketing tools has not been fully realized by many business owners. Tapping into this relatively new outlet can have significant benefits.

Social media can be used to advertise your business. Posting often lets people know who you are, what you do and how your business can help them. If you think you don’t have enough to say Continue reading…

Creative Social Media Development and Design

April 16th, 2011 · 12:00 am

Social media is becoming more and more popular as a means of promoting a business, service, or personality. One common problem with social media promotions is there is an inherent sameness to the approaches people take. Such a problem should be considered avoidable as there is much creativity which can be employed in a social media advertising campaign.

Here are a few creative and innovative concepts you can employ:

Create multiple profiles that cover different themes and concepts. For example, you could create one profile that Continue reading…

Social networking the cloud web browsing RockMelt

November 16th, 2010 · 6:09 pm

It seems that many social networking sites these days are focusing less on originality and more on trying to outdo each other. It’s rare that a truly revolutionary idea comes along. The new web browser RockMelt is hoping to rectify that by combining some of the biggest buzzwords on the internet today.For one thing, RockMelt backs up all your information to the cloudthe shared software, information, and processing power accessed and located on the Internet. This means that you’ll never be in danger of losing your settings or bookmarks. It also means that your choices will help RockMelt create a better browsing experience for you, regardless of your location: RockMelt is connected to your Facebook, so when you log into Facebook, your personal RockMelt experience will also be reproduced. Continue reading…

Social networking the cloud web browsing = RockMelt

November 16th, 2010 · 12:00 am

It seems that many social networking sites these days are focusing less on originality and more on trying to outdo each other. It’s rare that a truly revolutionary idea comes along. The new web browser RockMelt is hoping to rectify that by combining some of the biggest buzzwords on the internet today.

For one thing, RockMelt backs up all your information to the cloudthe shared software, information, and processing power Continue reading…

What can “The Social Network” tell us about social media?

October 5th, 2010 · 3:30 pm

Think about David Fincher’s reasoning for titling his Facebook founder biopic the way he did. Why not The Accidental Billionaires, after the book on which it was based? Or, why not simply Zuckerbergit’s catchy enough. Instead, the title immediately lets us know what is at the heart of the storythe connections that Mark Zuckerberg makes (and breaks) to get to the top of the web. These include the Winklevoss twins who supposedly came up with the first idea for Facebook, Eduardo Saverin who helped finance the project, and Sean Parker, who helped advise Zuckerberg and was president of Facebook, Inc. before being arrested for cocaine possession.Zuckerberg and co-founder Dustin Moskovitz have publicly stated that the movie is mostly fictional. In a way, that makes it an even better representation of the social media age. Everything is about how we present ourselves to other people, and how Facebook, Twitter, Digg, and other social media websites help us do that. Is the advent of more detail online (for example, geo-location sites like Foursquare which track users’ movements) bringing us closer to reality online, or simply making it more difficult to tell? Continue reading…

Tips for Marketing with Social Media

October 2nd, 2010 · 10:25 am

Larger companies have the funds to back extensive marketing campaigns, but smaller companies are also seeing positive results from social media marketing. The sheer number of users makes it worthwhile to get your name out thereFacebook recently registered user number 500 million. As simple an act as registering a Facebook page for your business and stocking it with attractive and relevant information can work wonders. You can also create ads that run on the pages of users in your vicinity.Twitter represents an opportunity to both get to know your customers and to spread more information about your business. By following “trends” (posts containing keywords that you’ve defined), you can find what people are looking for in your respective industry. After you feel more comfortable with the mechanics of the site, you can start “tweeting” about your own company, and urging your clients (and prospective clients) to do the same. Continue reading…

Starting a blog for your business

September 30th, 2010 · 8:53 pm

If the only blogs you’re familiar with are those where people share their poetry or photography, you may be wondering why you need to create one for your business. The truth is that blogging is another way to create a personal connectionthe connection that could tip the scale for users deciding whether to use your business or not.The internet is now the first place many people go when trying to make any kind of decision. If your company has a blog (kept updated and current), it will portray your company as open, trust-worthy, and aware of what people want. Offering a place for users to leave comments on your posts is even betteryour users will be happy and you’ll learn what’s on their minds. Continue reading…